About me

ROBERTO PLA
FOUNDER & ART DIRECTOR
This is my story
I believe every wall deserves to tell a story.
That simple idea is at the heart of everything I create. Each piece begins as something deeply personal—designed with the same intention and care I would give if it were meant for my own wall. And yet, the true magic happens when that story leaves the studio and finds its place hanging on walls around the world.
After two decades working as an art director for global brands, I shifted my focus to more meaningful, quiet narratives. From my coastal atelier near Valencia, I now create limited edition art prints that blend human intuition with generative tools. These images are born from memories, fragments of dreams, or moments of stillness—and they’re made to resonate, across time and across cultures.
The greatest reward? Seeing a piece that once lived only in my mind become part of someone else’s space, rhythm, and story.
Thank you for being here, reading this.